ACT 2 Popcorn Packaging
Branding and Packaging | 2019
ACT II was originally responsible for bringing the joy of the movie theatre into our homes by creating the first-ever microwavable popcorn bag. With online movie streaming on the rise however, a connection has been lost between the joy of watching movies and family time. This rebranding/packaging project focuses on fixing this issue by using the nostalgia of movie watching with an emphasis on color, new flavors, and lots of fun for the whole family.